The Guide to Opening an Aesthetics Business

Opening an aesthetics business like a medical spa, cosmetic clinic, or skincare center offers exciting opportunities — but success requires careful planning. From choosing the right business model to securing a qualified collaborating physician or medical director for compliance, each step is essential. Key steps include creating a business plan, handling legal requirements, selecting a prime location, investing in quality equipment, hiring trained staff, and building a strong marketing strategy. Services like GuardianMD can help by connecting you with vetted doctors for medical oversight, ensuring your aesthetics business operates legally and thrives in a competitive market.

Table Of Contents

  1. Types of Aesthetics Businesses
  2. Steps for Success
    • Business Plan
    • Legal Considerations
    • Location and Facilities
    • Equipment and Supplies
    • Hiring a Medical Director
    • Staffing and Training
    • Marketing and Branding
    • Exceptional Client Experience
  3. Find the Support You Need With GuardianMD

Are you passionate about helping others achieve their desired appearance? Are you considering venturing into the field of medical aesthetics and opening your own business? 

Starting an aesthetics business, such as a medical spa, can be an exciting and rewarding endeavor. 

This comprehensive guide will walk you through the steps for success, including an overview of different types of businesses to set up and the importance of having a medical director. Let’s get started!

Types of Aesthetics Businesses

Before delving into the specifics of opening an aesthetics business, it’s important to understand the various types of businesses you can establish. 

Here are five common options:

1. Medical SpaA medical spa is a hybrid facility that combines traditional spa services with medical treatments. It offers a wide range of non-surgical aesthetic procedures, such as injectables, laser treatments, and chemical peels. Medical spas typically operate under a medical director’s supervision to ensure the treatments’ safety and efficacy.

2. Cosmetic Clinic: A cosmetic clinic focuses on providing surgical and non-surgical cosmetic procedures. These may include facelifts, breast augmentation, liposuction, and more. Depending on the services offered, a cosmetic clinic may require a surgical facility and certified surgeons to perform the procedures. Most cosmetic clinics require the oversight of a medical director.

3. Skin Care Clinic: A skin care clinic primarily focuses on skincare treatments and services. These include facials, microdermabrasion, acne treatments, and customized skincare regimens. While a skincare clinic may not necessarily require a medical director, it is essential to have well-trained and certified estheticians or dermatologists. A medical director is likely necessary if any medical aesthetics procedures are being performed.

4. Wellness Spa: Wellness spas have gained popularity as people seek holistic approaches to health. They offer a wide range of services focused on overall well-being and relaxation. These spas prioritize the mind-body-spirit connection and incorporate practices like yoga, meditation, and nutrition counseling. Services include massage therapy, hydrotherapy, aromatherapy, and detoxification treatments. The merging of medical aesthetics into wellness spas is gaining traction as it provides clients with a broader selection of services. This expansion will likely require the presence of a qualified medical director to ensure smooth and efficient operations.

5. Resort Spa: Resort spas are found in luxury resorts and hotels, catering to guests and local residents seeking pampering. They offer various high-end treatments, including massages, facials, salon services, and wellness classes. Resort spas stand out for their luxurious settings, world-class facilities, and personalized service. These spas offer upscale amenities such as saunas, steam rooms, and relaxation lounges to create a luxurious experience. Additionally, some provide medical aesthetics as part of a comprehensive package, usually requiring medical direction.

Steps for Success

Now that you have an understanding of the different types of aesthetics businesses let’s explore the essential steps to ensure a successful launch and operation of your venture:

1. Business Plan

Start by developing a comprehensive business plan that outlines your vision, goals, target market, competition analysis, and financial projections. This plan will serve as your roadmap and provide guidance throughout the process.

Next, you’ll need to address the legal aspects of opening a medical aesthetics business. This includes registering your business, obtaining the necessary permits and licenses, and ensuring compliance with local and state regulations. Consulting with a business attorney or expert in healthcare law is highly recommended to navigate these complexities.

3. Location and Facilities

Choose a suitable location for your aesthetics business, considering factors such as accessibility, visibility, and target market proximity. Your facility should be designed to create a welcoming and comfortable environment for your clients. If you plan to offer medical treatments, ensure that your space meets the necessary requirements and has proper medical equipment.

4. Equipment and Supplies

Invest in high-quality equipment and supplies to deliver safe and effective treatments. Depending on the services you offer, you may need lasers, injectables, skin care products, treatment beds, and more. Research reputable suppliers and ensure compliance with industry standards.

5. Hiring a Medical Director

One crucial aspect of running a medical aesthetics business is having a qualified and experienced collaborating physician or medical director. The medical director oversees all medical procedures, ensures patient safety, and provides medical expertise. At GuardianMD, we understand the importance of finding the right medical director. We have a network of top-tier medical professionals, vetted for their excellence, and can assist you in securing the ideal candidate for your business. 

6. Staffing and Training

Recruit and hire skilled staff members who align with your business values and customer service philosophy. Provide thorough training to ensure they have the knowledge and expertise to perform treatments and effectively handle client inquiries. Regularly invest in continuing education to keep your team updated on the latest advancements in the field.

7. Marketing and Branding

Develop a strong marketing strategy to create awareness and attract clients to your aesthetics business. Establish a compelling brand identity, build an engaging website, leverage social media platforms, and explore partnerships with other businesses or influencers in the beauty and wellness industry. Effective marketing will help you reach your target audience and differentiate you and your business from competitors.

8. Exceptional Client Experience

Offer exceptional customer service and prioritize client satisfaction. Create a warm and inviting atmosphere, ensure privacy and comfort, and personalize treatments to meet individual needs. By providing a positive and memorable experience, you’ll build long-term relationships and foster client loyalty.

Find the Support You Need With GuardianMD

Opening an aesthetics business can be a fulfilling and lucrative venture. Following the steps outlined in this guide will prepare you to embark on this exciting journey. 

Securing a trusted and competent medical director is key to success. 

At GuardianMD, we specialize in connecting aesthetic businesses with exceptional medical directors who have been carefully vetted for their excellence. We place great importance on the expertise and effectiveness of our medical directors. 

We have implemented a meticulous selection process to guarantee that only the most qualified individuals are accepted into our esteemed network. Our directors are experts in medical procedures and practices, bringing valuable knowledge to our team. In addition to their medical expertise, they excel in guiding, communicating, and educating medical and non-medical personnel.

Contact us today to find the perfect match for your business and take the first step toward achieving your goals.

Note: This blog post provides general information and should not be considered legal or professional advice. Please consult appropriate experts and professionals for personalized guidance regarding your specific circumstances.

12 Smart Business Ideas for Nurse Practitioners

Here are 12 business ideas for nurse practitioners (NPs) looking to venture into entrepreneurship. Options include starting independent primary care practices, telemedicine services, home healthcare, urgent care clinics, or occupational health services. Other opportunities include health coaching, medical spas, consulting, education and training, medical writing, health product development, and mobile clinics or travel nursing. When nurses are ready to start on their own, they should also consider market research, understanding legal regulations, creating business and marketing plans, and securing financing. NPs are encouraged to leverage their expertise and leadership to innovate and bridge gaps in healthcare services.

Table Of Contents

  1. Independent Primary Care Practice
  2. Telemedicine Services
  3. Home Healthcare Services
  4. Urgent Care Or Walk-In Clinic
  5. Occupational Medicine Nurse Practitioners
  6. Health Coaching and Wellness Services
  7. Medical Spa, Aesthetics, or IV Hydration
  8. Medical Consulting
  9. Continuing Education and Training
  10. Medical Writing and Content Creation
  11. Health-Related Product Development
  12. Mobile Clinics or Travel Nursing

For NPs ready to take charge of their future and be part of the growing community of nurse entrepreneurs, here are 12 ideas to consider.

1. Independent Primary Care Practice

Independent primary care practices (ICPC) offer a patient-centered approach to care and can be particularly profitable due to the patient experience, shorter wait times, and individualized treatment plans. 

Other benefits, like servicing rural or underserviced areas and more cost flexibility, mean starting an IPCP as an NP is a smart move. As the healthcare landscape evolves, the independent practice model may be a valuable option for nurse practitioners interested in business.

Nurse Entrepreneurs NPs can start their primary care practice, by providing healthcare services such as physical exams, diagnosing and treating common ailments, and managing chronic conditions. Medical oversight from a licensed collaborating physician is usually required to support the medical compliance aspect of this business. Other areas of primary can include family practice, pediatrics, or geriatrics.

2. Telemedicine Services

Many medical centers shifted to telemedicine to provide patient care throughout the pandemic. This shift necessitated the growth of better telemedicine software, a service that was underdeveloped but essential given the rise in population care and limited physician resources. 

There are many ways that NPs can leverage this evolving technology to grow a thriving business. While compliance is required, with the help of a knowledgeable collaborating physician, Nurse Entrepreneurs can consider offering valuable remote services, including remote consultations, good faith examinations, diagnosing, prescribing, patient follow-up, treatment plans, and much more. 

This business model is profitable and will provide a valuable population healthcare service to rural settings and help reduce emergency room wait times. 

3. Home Healthcare Services

Home healthcare services have become an essential part of the modern healthcare system as they allow for proper treatment from one’s home, increasing the rate at which individuals seek and receive proper care. 

There are several benefits to starting this kind of business. The first is that while its demand is increasing, there will always be a need for more home healthcare services to offset the costs of hospital stays and limited doctor access. 

Additionally, NPs find competition with other home healthcare businesses rare since the services can vary. Instead, Nurse entrepreneurs can consider partnering with other specialty home health businesses to provide comprehensive, targeted services for elderly patients, patients with disabilities, and patients with chronic illnesses. 

4. Urgent Care Or Walk-In Clinic

When feeling under the weather, the last thing anyone wants to do is wait days for an appointment with their primary care doctor. That’s where urgent care and walk-in clinics come in. 

With no appointment necessary, patients can see a medical professional quickly and efficiently. These clinics are especially helpful for those unexpected illnesses or injuries that require attention but aren’t life-threatening.

Establishing an urgent care or walk-in clinic can provide a convenient option for patients seeking immediate medical attention for non-life-threatening conditions. While the demands may differ from other practice types, this model is profitable and fulfilling. With the help of a licensed physician collaborator, NPs could be well on their way to becoming an established walk-in clinic.

5. Occupational Medicine Nurse Practitioners

One additional route NPs can consider is the Occupational Medicine Nurse Practitioner (OMNP). Using the standard nursing degree, NPs can offer occupational health services to individuals who get hurt at work. This can be targeted as a business benefit and expanded to focus on workplace safety, health promotion, and employee wellness programs. 

The OMNP does not need a brick-and-mortar business to operate, which makes the upfront cost of starting up in occupational medicine very amenable. 

NPs considering this route could build a program targeted to businesses that support employee health and productivity through annual health screenings, ergonomic assessments, and injury management programs. A remote collaborating physician can also be hired to oversee medical compliance operations and provide a better value product to the clientele. 

6. Health Coaching and Wellness Services

Taking care of our physical and mental health has never been more important than it is now. NPs who want to feel like they are positively impacting the growing mental health epidemic can provide health coaching and wellness services remotely or in person as part of their own business. They can also consider the route of the Psychiatric Mental Health Nurse Practitioner.

NPs can use their expertise, communication skills, knowledge of mental health conditions, and clinical skills to provide health coaching, nutrition counseling, and wellness program development for individuals, groups, or corporations. This can also be expanded to fitness, stress management, or healthy eating programs. 

7. Medical Spa, Aesthetics, or IV Hydration

Medical spas are healthcare facilities that combine traditional spa services with medical procedures to improve a patient’s overall health and appearance. They usually require a physician or nurse practitioner to facilitate the services. 

Medical spas are gaining popularity as more people seek non-invasive treatments to help them look and feel their best. And it’s not just about looking good; many treatments can also have therapeutic benefits, such as reducing stress and anxiety. In their unique way, medical spas also provide a luxurious experience with a calming atmosphere AND the expertise and medical oversight of a licensed healthcare professional.

Examples of services provided at a med spa include dermal fillers or Botox, laser hair removal, chemical peels, microdermabrasion, and body contouring. Similarly, aesthetics practices and IV hydration clinics are also well-suited for NPs.

With the IV therapy market expected to surpass $15 billion by 2026, registered nurses have a unique chance to apply their medical knowledge in a rapidly growing industry fueled by rising health consciousness and chronic illness management. Owning and operating an IV hydration business empowers RNs to take control of their careers by offering flexible schedules and the option to manage mobile IV services or standalone clinics. This path enables nurses to merge their healthcare expertise with entrepreneurship, providing valuable services to clients while broadening their career opportunities.  

With a remote collaborating physician supporting the compliance oversight, NPs can start a med spa, aesthetics clinic, or IV hydration, offering services such as injectables, dermal fillers, laser treatments, and other non-surgical aesthetic treatments. 

8. Medical Consulting

Another unique area NPs can enter is medical consulting. Medical consultants work collaboratively with doctors and other healthcare providers to assess patient needs and develop customized care plans. Whether seeking guidance on a chronic condition, offering a second opinion, or optimizing overall patient health, a medical consultant can provide invaluable support and guidance. 

NPs should consider putting their valuable skillset into medical consulting (as a sole proprietor or corporation), especially in areas needing medical staff. Businesses looking to hire a medical consultant include healthcare providers, hospitals, clinics,  and insurance companies. 

At its core, medical consulting allows healthcare practices to improve patient care at affordable rates or as needed. And the other benefit is that NPs can tailor this service to their skillset or desired practice. Healthcare facilities love this option because it can provide their patients access to specialty expert advice, better quality care, compliance support, and/or personalized treatment plans. 

9. Continuing Education and Training

Americans need more qualified medical professionals, so NPs do very well providing continuing education, training, or teaching in medicine. 

NPs can develop and offer continuing education courses, workshops, or seminars for other healthcare professionals through online training, workshops, seminars, apprenticeships, podcasts, or content marketing. 

This is a valuable market opportunity because ongoing education will always be a requirement for nurses worldwide, and it can also be leveraged for job advancement. 

10. Medical Writing and Content Creation

You may be a shoo-in for medical writing if you’re an NP who knows how to write nurse duty reports, patient care reports, or articles explaining complex medical knowledge. Content creation in the medical industry can be highly prolific, ranging from clinical reports to research papers, regulatory documents, or educational materials. 

To be successful in medical writing, NPs must have a thorough understanding of medical terminology and scientific concepts and be able to communicate complex information clearly and concisely. Medical writers may work closely with researchers, doctors, and other medical professionals to ensure their writing is accurate and up-to-date. 

The medical industry is always in need of product advancement. Therefore, NPs with a mind for product development or innovation would be well-suited in product development. 

Health-related product development involves research and product innovation to drive healthcare quality and outcomes. NPs with a mind for creativity and innovation can use their expertise to create, test, or improve medical devices, software applications, or wellness products. 

NPs understand the target users’ needs and can work alongside development firms to ensure their products meet the highest safety, efficacy, and quality standards. 

One of the best parts of this business is the satisfaction of knowing the final product will be actively improving the healthcare industry, whether it is to enhance accessibility, effectiveness, affordability, or innovative care models.

12. Mobile Clinics or Travel Nursing

Mobile clinics, or clinics on wheels, are fully equipped with medical staff and equipment that provide services to those who may not have access to traditional healthcare settings. From preventative care to chronic disease management and dental care,  mobile clinics are helping bridge the healthcare disparities gap. 

This is another viable business opportunity NPs can consider. By establishing a mobile clinic and providing healthcare services to patients in remote or underserved areas, NPs may find great success with this business idea. Only a little overhead is required, and our remote collaborating physician can handle compliance. 

Travel nursing is another great option for NPs not interested in following the mobile clinic path. By selling services as independent contract travel nurses, NPs can find greater financial opportunities. 

What Nurse Entrepreneurs Should Consider Before Starting a Medical Business

It can be exciting to learn what is possible as a nurse entrepreneur. Before jumping into any of these ideas, prepare for the work ahead. 

In addition to reading some of the leading guidelines from nursing and medical associations, here are a few things to consider when starting as a nurse entrepreneur. Many of these things will need to be developed while creating a business plan:

Conduct Market Research to Assess the Demand

With the demand for medical businesses increasing, NPs will want to conduct market research before finalizing a business choice or target audience. This will help narrow down an ideal patient population, potential competitors, and existing gaps the business can fill. 

It’ll be important to demarcate some geographical boundaries, even for remote businesses. The location is vital for understanding the capital costs, target demographic, and legal requirements. 

Each medical practice will be regulated by state, federal, and medical laws, so it is very important first to identify the scope of practice for compliance. 

collaborating physician can help you out here, but they cannot research on behalf of the business. It may be advantageous to hire a lawyer or legal consultant specializing in healthcare to advise on these matters and other business legal requirements, such as licensing, certifications, and obtaining liability and malpractice insurance. 

Company Development and Marketing Plan

Once the market potential and legal requirements are identified, it’s time to hash out the business itself. This includes branding, name registration, and choosing the appropriate legal structure for your business, such as a sole proprietorship, partnership, or limited liability company (LLC). 

Once again, consider consulting an attorney or legal advisors to draft the necessary contracts and collaborative agreements. NPs can consider building partner networks with other healthcare professionals, like collaborating physicians, pharmacists, or specialists, to grow their network and improve their patient care and business model. 

Financing and Capital Investment

Of course, every business comes with its costs. So financing or capital investment is a big consideration. With a developed business plan, it’s time to calculate startup costs, operating expenses, and financing options. 

Build Your Nurse Entrepreneur Enterprise Today

Nurse practitioners can apply their skills to enter the business world in many ways, including opportunities that did not even make the list! 

Research suggests that nurses are (and will continue to be) drivers and leaders in population healthcare and are pivotal movers in facilitating equal access to healthcare services. They are well-positioned to consider new businesses, technology initiatives, and ways of working and innovating. 

If you’re interested in starting a business as a nurse, now is the best time. Finding a collaborating physician who offers remote medical oversight with GuardianMD can help you develop, grow, and operate your business in full compliance. With careful planning and dedication, you’ll soon find yourself at the helm of a successful new enterprise.